Tuesday, December 8, 2009

We've discovered the Perfect Pant!

The Perfect Pant by dressPickles & Ice Cream Maternity Apparel has discovered the Perfect Pant by dress.  The Perfect Pant was designed by Yvette Pasco in 1999 because she wanted to offer the customers of her San Francisco store comfortable, great fitting pants with style. We love, love, LOVE The Perfect Pant!  This pant has quickly become an essential wardrobe piece for mommies who want a pant that will help her complete many different looks ranging from professional to play. 

The Perfect pant is made of a super soft and stretchy black fabric which comfortably accommodates the growing body for all nine months.  The pant is cut with a slightly flared leg which flatters every body type and is appropriate for both work and play. The fabric is machine washable and wrinkle free making it perfect for travel!  Did I mention that we LOVE this pant? 

Come find your Perfect Pant at the Pickles &  Ice Cream Maternity Store nearest you.

~ Kelsey in Oklahoma City

Thursday, September 17, 2009

Pickles & Ice Cream Maternity Apparel Grand Re-Opening benefits the Texas Children’s Hospital in support of National Childhood Cancer Awareness Month!

September 25-26, 2009. Pickles & Ice Cream® kicks off their new location in the chic Blvd Place on Post Oak Boulevard with a trunk show featuring Stella & Dot Jewelry, in-store promotions on the best selection of maternity fashions, and PIC Gift Certificate giveaways with a portion of the weekend’s sales going directly to the Texas Children’s Hospital in honor of sweet Nicole Lee.

Pickles & Ice Cream is one of 8 other Pickles & Ice Cream boutiques throughout Texas, Oklahoma & the Southeast to deliver not only designer but moderate maternity apparel to moms-to-be. Well-known for bringing fun and fashion to expectant moms, Pickles & Ice Cream is more than a clothing store…it’s an experience. It’s a one-of-a-kind boutique shopping experience for pregnant women where fashion, selection and personal service collide.

And on this particular weekend, it’s about so much more than just craving the clothes and savoring the service. Owner, Dawn Wilson, didn’t want just any grand opening. “I wanted to take this opportunity to make our Grand Re-Opening meaningful not only to our Houston area mommies but to my family as well,” says Wilson. “My 8 year-old daughter lost her friend to cancer and I want to show her how we can continue to honor her life and spirit with awareness,” Wilson adds. Nicole Lee lost her fight with brain cancer at the tender age of seven on September 2, 2009. Wilson and Nicole’s mom, Althea, both wanted this weekend event to be a tribute to Nicole as well as philanthropic.

True to Pickles & Ice Cream’s inherent desire for balance, this Grand Re-Opening will not only be extremely meaningful, it also promises lots of energetic fun, maternity style ideas, giveaways, and an awesome trunk show featuring the designers of Stella & Dot. Stella & Dot offers stunning and cutting edge jewelry design at not-so-designer prices. Their jewelry prices range from $24-$248. Wear the jewelry the celebrities wear and love but at prices real people can afford.

Pickles & Ice Cream is also offering 15% off all the new Fall maternity fashions as well as Basics and nursing lingerie and sleepwear. Pickles & Ice Cream carries designer lines like JBrand, Paige, Citizens, Maternal America, and Michael Stars as well as great moderate-priced lines like Born Naked, Bellyssima, Olian and Noppies.

You’ll find Pickles & Ice Cream at the brand new BLVD Place at 1800 Post Oak Blvd, next to R.D.G. Bar Annie and New Balance. Check our website for the latest details at www.picklesandicecream.com. Or, drop us a line at houston@picklesandicecream.com. We look forward to having a great time for a great cause for Houston’s mommies-to-be!

Contact Info: Dawn Wilson at 713.623.2229 or Houston@picklesandicecream.com

Friday, August 7, 2009

Pregnancy & Newborn Magazines' Readers Choice Awards are In...

Picklesandicecream.com was named as one of the Best Online Maternity Clothing Shops by their readers!  Thank you to everyone who voted for us.  It makes us all at Pickles & Ice Cream very happy to know that our mommies are being so well serviced! We appreciate your support! A list of the winners in all of the categories is available at Pregnancy & Newborn's website.

Picklesandicecream.com Picked as one of the top Online Maternity Clothing Sites.

Friday, July 24, 2009

Pickles & Ice Cream's First Annual (Indoor) Tent Sale!!

Pickles & Ice Cream in Plano is having their First Annual (Indoor) Tent Sale This Weekend!

Featuring Huge Shipments From Maternity’s Top Designers in Australia, California & Canada. Designer Pieces for a Fraction of the Cost! Everything is $5 to $50!!  Everything From Summer and Fall Fashions To Suiting, Basics, Gifts & Diaper Bags. INSIDE the Plano and Dallas Stores you can Receive 15% Off New Fall Arrivals & Designer Denim*

Pickles & Ice Creams (indoor) Tent Sale in Plano

*In Store Discount Applies to Dallas & Plano locations Only. See Dallas & Plano Stores for Details as Some Exclusions Apply.

Friday, June 19, 2009

Get Energized...

Basq Sincare at Pickles & Ice Cream

Here's a great chance for you to do something good for your body.  While supplies last, you can get a FREE Full-Size Energizing Body Lotion from Basq Skincare when you buy $40 of Basq products at www.picklesandicecream.com.  You don't need a coupon, and you don't even have to add it to your cart!  Pickles & Ice Cream will do all the heavy lifting, just for you.

This lightweight quick absorbing Basq Energizing Body Lotion gel nourishes and revives skin. Its cooling, invigorating feel instantly soothes fatigued, tired muscles while the replenishing hydrators leave skin feeling soft and velvety. Basq's antioxidant rich blend has Aloe Vera, Cucumber, Green Tea, Lavender and Eucalyptus to soothe and replenish skin for a vibrant, healthy look and feel. The incredibly fresh, uplifting scent awakens and energizes the senses. Perfect for soothing tired legs and feet; relaxing muscles pre & post workouts; cooling hot flashes or sunburn. Formula is paraben free and absorbs quickly. Clinically tested for No Skin Irritancy or Allergy.

Thursday, May 28, 2009

Pickles in Dallas is Hosting a MetroMoms Event

Our Dallas Pickles & Ice Cream store will be hosting a MetroMoms event at 10 am this Saturday, May 31st.  Come learn about the facts and benefits of Cord Blood Banking, presented by Viacord.  The event is free, educational, offers a light breakfast and a 10% discount to our shopping mommies!  What more could you ask for?  Swag?  We have that too!  Space is limited, so please RSVP to secure your spot.

Tuesday, May 26, 2009

Mini Mod Sessions for you, your babies, hubby…whoever!

A few months ago, I was lucky enough to get squeezed in for a very (ya’ll know me) last minute photo session for the boys with a very talented yet somewhat undiscovered photographer by the name of Toni Elmer. When I saw her work, I was so impressed and couldn’t wait for her to photograph my Brady and Grant! In just over an hour, she captured some amazing shots of my boys! I love love love her clean and colorful urban style. Well if you don’t have an hour and just want to get some great professional photos without a big sitting fee, here’s your chance!

This Saturday, May 30th at the Plano store from 10am to 2pm, Toni will be offering Mini Mod Sessions for you, your babies, hubby…whoever! For 15 minutes, she will take some great shots of you and you get to see proofs right there! She is also offering multiple packages for $100! If any of you have had professional photos taken and printed for you, you know that most charge more than 100 bucks just for the sitting fee…no pics included! She really is fantastic! Young, fresh and modern photography in short 15 minutes!Urban Photo Mini Mod Event at Pickles & Ice Cream

 There is a $25.00 deposit to hold your space, since there’s only 16, but it’s goes towards your photo package! This is Pickles’ first photo session event and I believe it’s Toni’s first too! And we’re excited to see how it all turns out! I mean really, if you’ve wanted to capture your pregnancy professionally but have been scared of the moolah it would cost, this really is the perfect opportunity to get them done! 

To book your spot, call the Plano location at 972.781.1898 today! Spots are filling up!

See More of Toni Elmer's fine work at UrbanPhotoStudio.com

Wednesday, May 20, 2009

Now in Maternity…the Jimmy Jimmy Boyfriend jeans from Paige


Just now available for maternity, the Jimmy Jimmy Boyfriend jean from Paige Premium Denim is finally here! A bestseller in the regular women’s line, the Jimmy Jimmy is selling out in maternity too. Aside from the cool distressed and beat-up condition of the actual denim, the Rebel wash is knitty soft and unbelievably stretchy! Produced with the Westbourne maternity waistband treatment, the Jimmy’s have a completely finished front and hidden elastic for tightening or loosening for all the stages of pregnancy. We also love that the jeans come cuffed but can be rolled down for a full-length jean. Great to wear in the summer and transition into Fall! Our rounder-bottomed mommies have loved these jeans because they can wear the Jimmy as a regular jean instead of the looser and more relaxed look of Boyfriend cut.

Our mommies are buying their pre-pregnancy size in these jeans. If the jeans are a little looser in the early stages, that’s ok because that’s the way they are designed to look. When the same mommy gets bigger in the later stages, the jeans will just fit less and less boyfriendy and more like a regular pair of jeans. You will really feel like your are wearing your boyfriend’s jeans! They really are THAT comfortable! The celebs are wearing them cuffed and down….and we know how tall their denim stack is to choose from!

Tuesday, May 12, 2009

Vote for Pickles & Ice Cream!

WFAA_List Best of DFW



WFAA is holding their Best of the WFAA-List  contest to honor Dallas / Ft. Worth businesses in 117 different categories.  Pickles & Ice Cream has been nominated for Best Maternity Apparel in DFW!  Cast your ballot and vote for us by June 3rd.

Pregnancy & Newborn's Annual Readers' Choice Awards

Pregnancy & Newborn Magazine is holding their Annual Readers Choice Awards, and PicklesandIceCream.com has been nominated for Best Online Maternity Shop!  Head over to their site and vote for us and some of your other baby and maternity favorites.  Your vote will enter you to win a grand selection of the winning gear! Poll closes May 31, 2009.

Tuesday, May 5, 2009

Her First Mother’s Day

If your wife, fave friend, or sassy sister is pregnant, we’ve hand-selected some great gift items  that will not only make them happy but fill a need too! With all the time that getting-ready-for-baby takes up, we thought the items we picked would not only make our expecting mommies-to-be feel special but also check something off that list. But if you want them to take their mind off of all the to-do’s and just enjoy their first Mother’s Day, we’ve also included some no-brainers dresses and fun tops that have sold extremely well…and they rarely get returned (now THIS is the best indicator of a great-fitting apparel item to us here at the Dotcom!)  We're also adding a Free Pickles & Ice Cream Tee Shirt to all orders of $75 or more through Sunday May 9th.

We love our mommies and thank every one of them(or you) that have given us a chance to make them feel special during their pregnancy. We hope all of you have a wonderful Mother’s Day. As a mom myself, I can honestly say that nothing changes your life (for the better, of course) than having your bab(ies) call you Mommy.

Thursday, April 23, 2009

Shorts Anyone???

Last spring and summer, we had so many requests for shorts that it was almost unreal. What was even more unreal than the pure number of requests was the lack of goods to choose from and vendors to buy from when it came to maternity shorts.  We hate turning away customers because we simply don’t have the selection or in this case, ANY shorts to offer them. So, I wanted to make sure we filled that need this go around WELL!

I am proud to offer two great lengths in Pickles & Ice Cream maternity shorts in multiple color ways. The Pickles & Ice Cream Bermudas are made of the uber-stretchy, never-fade bengaline that just gives and gives and gives! This short was designed with a soft knit panel that can be worn up on the belly or under.  We love this short because it’s sassy and super easy to dress up. It’s slimming and so flattering. This maternity short is offered in black, stone, and dark brown.  This short should hit the knee or anywhere above the knee.  Our really petite mommies who are 5’1 or less should try the shorter pinwhale cotton ribbed shorts.

The pinwhale cotton shorts are equally as comfortable and has an under-the-belly fit. They are so stinkin’ cute, I am actively searching for a non-maternity version just like it! These have a 5 ½ inch inseam which is a perfect length for the shorter short without being Cheekers (shorts that reveal the under side of your butt cheeks). Some want that look…woo hoo…but most usually don’t when they are prego .  So with our prego mommies in mind, these were designed out a weightier fabric so that it’s not see through and a cute side vent for sassiness! These shorts are offered in black, khaki, and white!

We hope you like them as much as we do. Our mommies in the boutiques LOVE them and are buying them in multiple colors.  Oh, one more thing…they are machine wash because seriously, who wants to dry clean shorts?

Thursday, April 2, 2009

Good Looks & Retail Therapy

P&N combed the runways and interviewed the country's top maternity style mavens for their favorite picks for spring 2009.  Consider this your shopping list for the season's must-have fashions.

Song Pardue, owner, Pickles & Ice Cream, opened her first Pickles store in Dallas in 2002 and became the Pickles & Ice Cream Franchise Owner in 2005.  Soon after, she launched their online store and hasn't looked back since.Song's must-haves include the Belly Bandit, Juicy Couture Cali Maternity Jeans and the Olian Ruffle Sleeveless Poplin Blouse.

by Erin Bransford, Courtesy of Pregnancy & Newborn Magazine, April 2009.

Monday, March 30, 2009


Women's Wear Daily

OOH LA LA, MAMA! Maternity Wear Meets The Designer Challenge. Pickles & Ice Cream's CEO and resident fashion expert, Song Pardue, offers her expert opinion on maternity trends in Women's Wear Daily. For an insightful look into the latest fashion cravings of Moms-2-Be, read the article at Women's Wear Daily (it's on page 2).  Here are a couple of Song's pearls of wisdom:

...Song Pardue, founder and CEO of Pickles & Ice Cream, a maternity boutique chain and online store, says there has been a lot of growth in casual and business-casual attire. “Our mommies are passing on suits and building their maternity wardrobe with separates, and then mixing-and-matching those pieces to create several new looks,” says Pardue. “In this economy, our customers want pieces that can be worn multiple ways.”

...Pardue adds that sales in her better and designer bottoms have increased in the last two years. “Fashion is where mommies are willing to spend... even in a battered economy,” she notes. “We offer these higher price-point pieces to pair with lower-priced basics. Women justify the expensive jeans [because] they’ll get tons of wear and look hip.”

...Pardue says Pickles & Ice Cream’s key players are seamless knits, tissue jerseys and supima cottons. Fit2BMom yoga wear is hot, as are tops featuring candy colors, ruffles, side-ruching or banded-bottoms that accentuate the growing belly.

excerpts from the Lifestyle Monitor weekly feature in WWD March 26, 2009.

Sunday, March 29, 2009

No Sweat Required Workout Wear…

We picked up a new line this Spring called Fit2bMom that I am really excited about.  For those of you who know me, you know that Me and exercise  don’t really mix…at all!  So why am I so psyched about this fitness line?  There are several reasons actually, but my fave is the fact that it’s not so hardcore active/performance-wear looking that even someone like me wouldn’t look silly wearing it.  I’m one of those gals that loves the look of activewear, ONLY.  Haha.  Who wouldn’t?  It’s stretchy and comfy and it’s an outfit that matches!  It’s made for sweatiness but designed for lifestyle wear.  I love that!  I knew it was a great line when one of our mommies bought two pairs to wear for her yoga workouts and her running-after-her-two-year old workouts!  She loved the comfort of the fit and the ease of machine wash and wear.  We chose pieces from the line that can serve multiple purposes, and after feeling and seeing the pieces, we arent disappointed with a one piece!  Oh, and I love the nice price point of this line.  It’s far superior than the “activewear” at Target in regards to fit and quality, and it’s not so expensive that a mommy can't justify the dollars on JUST workout wear….because (drumroll) it’s everyday wear too!  It’s that cute and versatile.  And I bet, you wear them in the Fourth trimester too…after the baby comes but the pasta pudge is still there.

Monday, March 9, 2009

Introducing MamaJ Maternity Jeans!

J Brand Pencil Skinny Maternity Jean
Ok, truth be told, I am a big fan of JBrand, but my opinions about their maternity version is not biased… I promise. I’m actually wearing a pair of them right now. Besides the facts that they are dark, which equals slimming, and so comfortable….. I love that I don’t have to categorize my JBrands as “PMS jeans” or “too much pasta last night jeans” or “I wonder if I can fit those” jeans. They have so much stretchy Elasterell in them that they give or don’t give as your body fluctuates.  So, when I found out JBrand was doing MamaJ, I had a really good feeling it would be the near perfect ounce of denim because less cotton and more Elasterell would theoretically mean great maternity jeans too! I had to see the waist treatment though to be completely sold on the promise of this jean. Under-the-Belly fitting, finished waistband, and hipslung are all great for a lot of mommies who prefer nothing touch their belly, but it can also feel like your pants are falling off if they aren’t fitted properly.  And we have seen a higher demand for Over-the-Belly jeans and pants over the past two years…and probably as a direct result of mommies who wore UTB but prefer OTB’s the stay-put factor.

 Back to MamaJ… I love them for pregnant mommies for several reasons. 1) They are super flattering…the dark ink blue denim is not only slimming in the tush, hips, and thighs, but they are so sleek looking that they can double as trousers as well as your party/dinner jeans. 2) These are not your normal UTB jeans. The side elastic-darted panels combined with the insane amount of stretch in the actual denim eliminate the tightness around the waistband when you sit down. This doesn’t happen to everyone one but if you carry low, then you have likely experienced what I’m talking about…I know I did! 3) They come in three leg styles to cater to each mommy’s jean purpose. If you do wear your jeans to work, then the Love Story really is lovely…no pun intended. The LoveStory are cut more generously in the thigh so if that has been a problem area for you, these are perfect.  If you want an everyday jean that easily goes into night OR love to fold up your jeans up instead of hem them, the Straight Leg MamaJ is ideal. And if you live in skinny jeans, they have the best skinny! These can also be folded up for ballet flat and flip flop wear then worn ruched at the ankle with your heels!

If you want to try on a pair, they are in our boutiques NOW along with other premium denim lines. We look forward to seeing you!

Monday, February 9, 2009

Fashion MIA on M.I.A. at the Grammys…

All the respect in the world goes out to M.I.A. for getting out there on her Due Date to perform at the Grammys! Most of us know what a fully-cooked belly feels like walking from the bedroom to the kitchen. I can’t imagine what it feels like to bounce and hip hop around on a stage in front of millions of people! So big props to her for a performance very well done. BUT….what in the world was she wearing???? I kid you not, I thought she was in costume as Toad from the Mario Nintendo games (see image). The polka dots on her belly, derriere, and each of her breasts did not look good. Does she not have a stylist? Move over Bjork....M.I.A. is here.

M.I.A. and Toad

Tuesday, February 3, 2009

Dressed in a suit, my business plan in hand…

So today’s entry doesn’t have anything to do with clothes or pregnancy. It’s a valuable read to those of you thinking about starting your own business and needing to obtain and secure a SBA (Small Business Administration) loan.

Today I was delightfully surprised to see a very special person walk through my store’s doors. I didn’t recognize her at first because her hair color was different and for goodness sake, it’s been 7 years since I've seen her last! It was Jessica, my SBA loan officer for my very first Pickles store in Dallas. I know this doesn’t sound too exhilarating but she really IS one of the reasons Pickles is here today. I was always dressed in a suit, my business plan in hand, and sometimes my infant with me, as I went to all the big banks asking, begging, for a business loan. You know which banks I’m talking about…BofA, Chase, Wells Fargo, etc. And one by one, I got rejected by each of those banks because I wasn’t able to check “YES” to one of their 5 criteria. I soon realized that I was just another business plan at each of these big banks. I had no choice but to broaden my search for moolah. I decided to try some smaller neighborhood banks and banks that were in the business of lending for small businesses. Heck, I didn’t have anything to lose and by this time, my skin had gotten really thick.

Dressed in a suit, my business plan in hand, and sometimes my infant in tow, I planned on hitting all 3 banks in one day but ended up rescheduling the latter 2 because the first one actually took more than 20 minutes! Each of these smaller banks had people who actually wanted to talk to me about my business plan and what my vision was for Pickles. And as a direct result of this face time, I was able to ooze my enthusiasm and passion for my business. These 3 interviews were by far the most intriguing to me, and apparently to them too because 2 of the 3 banks offered me SBA lending. Jessica was the first of the 3 smaller bank loan officers I met. She was also the first woman…that might not mean anything but I can’t help but to think she “understood” the need for a maternity store like Pickles in Dallas. She genuinely seemed interested and instantly sold on my concept. I found out today that she fought for my SBA loan and Pickles. I am so grateful to her because I really felt my dream slipping away with every funding rejection. So, remember to SELL your concept, SELL your business plan, and SELL yourself!! It goes further than you can imagine AND I promise, someone will listen and believe!

3 Things...

So, I live and breathe fashion…  I never miss a People StyleWatch issue or InStyle or UsWeekly… Ok, so the last one really isn’t about fashion, but I somehow figure out a way to get that one in.  I think in all the years of reading those mags, I have realized that there are 3 things that never go out of style…they just lay dormant for short periods or chill on the DL one season. What are those three things? 1) Animal prints. Right now, the key in wearing animal prints to do it subtly. Never wear it top to bottom, especially not pregnant, and watch the silouettes. An animal print all over on a pregnant mommy can make you look like that animal!  2) Metallics. Metal tones like silver, gold and bronze OR colorful metallics like pink, lavendar, and blue are consistently trendy and in style! Metallic handbags, shoes, eyes, belts, and even lame-esque dresses are always in these mags! I personally LOVE metallics because it makes whatever skin near that metallic glow. And the last thing that never goes out of style is the strapless bodice. The one-shoulder is making a huge comeback this Spring but it along with the spaghetti strap neckline and the halter will always be in the passenger seat next to the strapless because the strapless undoubtedly flatters the biggest array of body types. Big boobies, no boobies, broad shouldered, narrowed shouldered, great arms, not-so-toned arms…it doesn’t matter. The strapless top, dress, whatever is worth a try. So many of our mommies think they cant wear it, but then end up loving it.

Thursday, January 29, 2009

What's Amy Wearing Today?

So, our little Pickles & Ice Cream has been chosen by one of DFW’s cutest celebs, Amy Vanderoef, to dress her during her pregnancy! She is gorgeous and as lovely in real life as she is on the tellie.  We love our weekly fittings with her and love even more that she is such a pleasure to work with. She really does look fabulous! Check out what Amy’s wearing every morning on Good Morning Texas on WFAA Channel 8 at 9:00! She swears we make her look so good, but we think she makes Pickles look even better. We are so flattered and excited to be a part of Amy’s pregnancy.

Monday, January 26, 2009

When is the right time?

Mommies all the time ask me when they should start buying maternity clothes. The answer is when you're not comfortable in your regular clothes anymore. It's that simple.  With the introduction of pant-life extenders like BellaBand, that “start” time is later, but only IF that extender is comfortable to you. There’s a very important question I ask mommies who ask me when they should start….”What is your personal fit preference when you're not pregnant?” Those mommies that tell me they like to wear things really fitted will grow out of their regular wardrobe clothes sooner than the mommies who prefer a more relaxed fit. We see mommies as early at 11 weeks to as late as 28 weeks coming in for the first time needing and/or wanting maternity clothes. Buy smart and ask our staff how long the pants or tops will carry you. Our sales staff is trained to give you their honest opinion. We think of our customers as our walking advertisements…if you look fab, we look fab! Strut your stuff ladies…